СодержаниеСодержание
Вариант 2 2
Market segmentation 2
Задание 2 3
Задание 3 3
Задание 4 4
Задание 5 4
Задание 6 4
Задание 7 5
Список литературы 9ВведениеВариант 2
Market segmentation
Research is the basic tool of marketing. A marketer must determine what customer needs are. Marketing experts have developed techniques for determining the needs of prospective customers. Its done by way of market segmentation.
How can market segmentation be of help to a manager who wants to develop a new product? Every market can be divided into segments or in other words. Into separate groups of consumers. First there are demographic factors like age, income, educational background, occupation size of family, type of home and neighborhood, etc.
Задание 2
Answer the questions:
1. How are customer needs determined?
Its done by way of market segmentation.
2. What is understood by market segmentation?
Every market is divided into segments or in other words. Into separate groups of consumers.
3. Why should market segmentation be made on a permanent basis?
Because competition is never stops.
4. Why is it very important to encourage competition?
Innovating more effectively at home means finding more to export abroad,
Задание 3
Fined and write out the Passive Predicates from the text. Define the tense form of the Passive Predicates. Ask three questions (a general & two special) each of the sentences.
Задание 4
Fined and write out the Present perfect Predicate. Ask 3 questions to the sentence. Then make them negative.
Задание 5
Translate into English.
Задание 6
Translate the text into Russian.
Задание 7
Make an abstract of the grammar rules "Modal Verbs" (Can, May, Must, Should, Ought to, Be - Infinitive, Have - Infinitive). Write out the sentences with Modal Verbs from the texts. Ask questions to them.
MayЛитератураСписок литературы
1. Блох М. Я. Теоретическая грамматика английского языка: Учебник. Для студентов филол. фак. ун-тов и фак. англ. яз. педвузов. - М.: Высш. школа, 1983.- с. 383
2. Волкова Е.А. Английский артикль в речевых ситуациях
3. Волкова Л.М. Лекции по теоретической грамматике английского языка. (на англ. яз). К.: КНЛУ, 2004. - 30 с.
4. Джина, Английский для наших / English for Russian / English grammar from A to Z Jean
5. Дубенец Э.М. Курс лекций и планы семинарских занятий по лексикологии английского языка (для студентов третьего курса МПУ). (на англ. яз.) (semantic changes, semasiology, neology, "Stone wall" combinations, Word-meaning, Lexical meaning - notion)
6. Иванова И.П. Бурлакова В.В. Почепцов Г.Г. Теоретическая грамматика английского языка: Учебник. М. Высш. шк., 1981 - 285 с.
7. Некрасова Е.В. Популярная грамматика английского языка
8. Т.Н. Михельсон, Н.В. Успенская. Практический курс грамматики английского языка, 2000
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